The National Commission for Privatisation in consultation with the Government of Sierra Leone and the Ministry of Information and Communication has appointed a new Professional and Administrative Head of the Sierra Leone Broadcasting Service (SLBS).
He is Dr Ivan Ajibola Thomas, the Director of Public Education and External Outreach of the Anti-Corruption Commission and Lecturer of the Mass Communication Department of the Fourah Bay College (FBC) University of Sierra Leone.
Dr Thomas is coming in with over twenty years experience at the Sierra Leone Broadcasting Service where he served as Senior Producer and Acting Production Manager.
Dr Ivan Ajibola Thomas is expected to provide overall leadership and direction of the SLBS and strive to introduce an effective and efficient structure for total quality management.
He is to supervise all four divisions of the organisation; broadcast programming, engineering and operations, finance and administration, and the commercial services.
The new Director General is to work closely with the National Commission for Privatisation in the implementation of its privatisation strategy as it relates to the SLBS/TV leading to its eventual incorporation as a public service broadcaster. On issues relating to policy making, Dr Ajibola Thomas is to consult and work with the Ministry of Information and Communication.
He will control and review the operations of the SLBS’ budget and encourage a healthy management practice relating to the development and participation of staff in the activities and functions of the Sierra Leone Broadcasting Service.
Dr Ajibola Thomas holds an MA and PhD degrees in Mass Communication and specialises in news management, advertising and cultural consumption, and the regulation and deregulation of broadcast organisations.
He takes over the administration of the Sierra Leone Broadcasting Service at a time when the organisation needs the injection of professionalism and standards.
The SLBS is at the crossroads of being incorporated as a public service broadcaster moreso when the Sierra Leone television is now broadcasting countrywide.
SLBS will need quality magazine, documentary, current affairs and public interest programmes to capture the hearts and minds of the average Sierra Leonean.
There should be universality of reach, taste and interest in its programming. Programme ideas should focus on developmental stories, balance in political reporting and the representation of all demographic and interest groupings in the society.
The new Director General of the SLBS needs to reactivate all his creativity and innovation in charting the way for a public service broadcaster.
Dr Ivan Ajibola Thomas is an excellent news reporter as demonstrated in his warfront reporting of the civil conflict in Sierra Leone. He introduced interesting programmes such as Youth in Perspective, News at Seven and Underground Economy as Senior Producer of the SLBS.
He helped design the public relations department of the Anti-Corruption Commission and lectures Development communication, broadcast media Management, Communication and Good Governance at the University of Sierra Leone.