Chief Marketing Officer, Orange Sierra Leone, Alimatou Mbaye, has commended the move by Big Sister Sierra Leone for choosing Orange as a partner. ‘’We are more delighted than them because we take pride in empowering youths, especially young women We are very happy that this show will be of high quality taking into consideration that DSTV Africa is in it too.’’ The Orange Chief Marketing Officer was speaking at the official launching of the Big Sister Reality TV Show at the Bintumani Conference Hall in Freetown past Friday. Big Sister season 2 is a woman empowerment reality TV show initiated by Sierra Leone female celebrity, Zainab Sheriff. Women from different West African countries will be kept in a house for 7 weeks and the winner through votes will win $50,000. This time Orange will be in charge of the voting and because of their quality service and wide coverage many people believe the Big Sister Season Two would be very successful than all other reality shows that have taken place in Sierra Leone. Orange Sierra Leone has a tremendous record of providing support towards the empowerment of women. Their CSR has gone beyond borders to extend to health and sanitation, education, innovation and technology etc.
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Alimatou averred that presently the company is distributing sanitary pads to school going girls to keep them clean and healthy so they would not miss classes as before. This she said will continue for the next five years as well as the coding schools and online education for teachers.
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