One of the competitive financial institutions in Sierra Leone, Ecobank on Tuesday launched the Deposit Mobilisation Campaign and the grand prize to be taken away by a lucky winner following a raffle draw.
Ecobank customers are required to consistently deposit and maintain a running balance of Le 50, 000, 000 (fifty million Leones) in their accounts to qualify for the raffle draw.
The 10-month savings campaign was officially launched by the Country Representative of the African Development Bank at the institution’s headquarters in Freetown attracting dozens of customers, depositors, staff and well-wishers.
According to the Acting Head of Domestic Bank, Isha Sheriff, the Bank decided to raise the stages and change from the cash prizes to something more tangible because it wants to make a difference in the lives of their customers, especially the ultimate winner of the Savings Campaign.
Madam Sheriff recounted that the Savings Campaigns have served to encourage and reward faithful customers as the Bank has had real life testimonies from people of different works of life including a student and an unemployed customer that won cash prizes and made differences their lives and family members.
She explained that the Savings Campaign which will run for ten months gives customers the chances of winning brand new motor bike that helps to avoid traffic, a 32 inches LCD Television which brings the world into the living room of the customer and will be climaxed with the grand draw of a brand new Saloon Car.
She added that the Bank also allocated other prizes to encourage customers that deposit and maintain a running balance of Ten million Leones in their account as the management is mindful that not everyone will have Fifty Million Leones.
There will be two quarterly draws for the category in which qualified customers stand the chance of winning home appliances like two burner stoves, blenders, microwaves, electric irons and other attractive prizes.
She encouraged the public to grow their deposits with ECOBANK.
Officially launching the Campaign, the Representative of African Development Bank, Yeroh Baldeh said he is encouraged at the positive strides that the bank is making in addressing the constraints that are fixed in the financial sector.
Dr. Baldeh advised the management of ECOBANK to focus on advisory services, customer need analysis, and make use of ICT and innovation as he described them as critical success factors for such campaign.
By Keifa M. Jaward
Wednesday June 25, 2014