The Trade and Markets Manager of the Sierra Leone Brewery Ltd Desmond George has disclosed that the company is losing 70% of its targeted sales due to the emergency regulations imposed to curb the spread of the Ebola virus.
Speaking over a local radio George said that the Company cannot run on 30% sales and therefore some employees have been sent home “on leave.”
George lamented that the beer brewer which deals with about 2,900 bars nationwide, employing 24,000 workers has had to battle with foreign imported brands of beer in the market even though it is supporting more locals like sorghum farmers in its production chain.
The Trade and Markets Manager disclosed that the government has in the last two months (July and August) lost about Le1.8billion in taxes and stands to a further Le9billion in tax and revenue.
He questioned the interpretation of the Emergency Health regulations, which he said refers to the closure of night clubs and cinema halls, but which is being implemented by ordering bars to close.
The local brewers Markets manager announced a reduction in the price of beer and urged drinkers to make use of the price reduction to “cool down” during this period of stress occasioned by the Ebola virus.
Friday September 26, 2014