Freetown, SIERRA LEONE – On Friday, November 24, 2023, Sierra Leone Brewery Limited (SLBL) added two new beverages to its product lineup. The unveiling ceremony showcased “Zagg Energy” and “Maltina Pineapple,” expanding SLBL’s offerings to meet the evolving preferences of consumers. Both beverages will be available nationwide from November 27, 2023, at all wholesale and retail outlets, priced at 13 New Leones.
Foday Daboh, the Corporate Affairs Manager at SLBL, emphasized the company’s commitment to innovation in response to changing consumer needs. He stated, “These two new non-alcoholic offerings are a testament to that commitment,” highlighting SLBL’s dedication to delivering products that resonate with customers.
Daboh described “Zagg Energy” as a drink designed to fuel the body and invigorate the senses, packed with essential vitamins, minerals, and natural ingredients. He emphasized its role as a healthier alternative to traditional energy drinks, crafted to provide a sustained boost for individuals navigating busy days.
The Marketing Manager, Olufunmilayo Ogunbodede, emphasized SLBL’s consumer-centric approach. He noted that “Zagg Energy Drink” was introduced with consumers in mind, aiming to offer not only the required energy but also all-round nourishment for mental, physical, and overall well-being.
Ogunbodede stressed that “Zagg Energy Drink” is tailored to help consumers keep up with the demands of everyday life, acknowledging that high-energy activities, whether mental or physical, are integral to various professions and interests.
Expanding the Maltina product line, SLBL introduced “Maltina Pineapple,” a variant infused with the tropical goodness of pineapple. Ogunbodede described it as an irresistible twist on the classic favourite, offering familiar wholesome goodness with a burst of refreshing pineapple flavour.
Consumers were urged to savour the delightful taste of “Maltina Pineapple” while enjoying its nourishing benefits. Ogunbodede assured customers that “Zagg Energy Drink” is formulated to provide a balance between nourishment and energy, positioning itself as the country’s leading energy drink.
The Marketing Manager highlighted that the flavoured variant adds variety to SLBL’s diverse product portfolio, catering to different tastes and lifestyle needs. With these introductions, Sierra Leone Brewery Limited aims to remain the undisputed number one malt drink producer in the country. SKS/27/11/2023