Celtel, the ‘bomba’ as it is fondly called, over the weekend launched the “one unit per minute” tariff which is part of the ‘Kombra tariff’.
During the programme, which took place at Celtel’s office, Celtel’s managing director Ted Sauti- Phiri said they believed that their subscribers should talk freely and so they were happy to launch the tariff reduction.
He added that apart from the fact that they had the widest coverage, they could also boost of affordable coverage “that is why I am happy for the new 1unit per minute which subscribers will use to talk to the number of their choice, 24 hours a day 7 days a week and 365 days a year.”
In launching the tariff, the MD said “I am formally launching this tariff I believe this will surely make people talk more freely on the Celtel network which is the best in the country”.
On the mechanics of the tariff the marketing director, Evans Muhanga, disclosed that they did conduct research because they didn’t want to give things to the market they [market] didn’t want. “So we give them what they want as this is the way of making the lives of the people better,” said he.
He added that they were in line with people’s lifestyles and so they wanted them to communicate with their loved ones without empting their pockets.
“That is why we provide tariffs that will suite the lives of our subscribers,” he noted.
Speaking about their tariff, the marketing director stressed that “our tariff is not high but competitive.”
On the ‘Kombra’ traffic plan Mr Muhanga said for one to be part of it “you just need to send a text message to 777 with the number you would want to call including the 076 that is for the “Kombra’ subscribers. And for those that are using the flat tariff and want to use this plan, you just need to type K and send to 888.”
The idea of using the text message, the marketing director said, “is that we want people to get use to sending SMS”. “SMS does not mean you are poor but sometimes you are in a situation that you don’t want your voice to be heard or you don’t want to disturb someone and it is a modern way of communicating.
So I am appealing to you all to start using SMS,” he said.
By Betty Milton
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