A transition is taking place within the Freetown Cold Storage (FCS). After over 50 years the brand logo will be changed, as the bottling division would soon become Sierra Leone bottling company.
This was disclosed by the General Manager, Eric Djibo, while briefing the press last Friday at the company’s headquarters. He revealed further that, “Freetown Cold Storage operates two divisions of business, its bottling and distribution business on the one part and its real estate on the other.”
He stated that, “the shareholders decided almost six years ago that they would go their separate ways and an understanding was reached whereby one shareholder would form a new company and would take over the bottling and distribution of business.”
Eric Djibo went on to state that the other shareholders would maintain the real estate business, and disclosed that the bottling and distribution division of the company with its assets and liabilities would be transferred to the new company.
He assured that, “the staff will not be deemed to have started fresh employment with the new company, thereby making sure that they never lose all benefits accrued whilst working for Freetown Cold Storage.”
He also gave the assurance that Freetown Cold Storage would not close but would continue to operate as an estate company, maintaining its name.
The General Manager reaffirmed that, “it is important to note that this transfer of the bottling division has the blessing of Coca Cola International as well as the sole agent for Coca Cola products in Sierra Leone.”
Handling the estate aspect is Diekelm Keller Holdings, while Equatorial Coca Cola Bottling Company (ECCBC), the majority shareholders in the bottling aspect had changed its name to Sierra Leone Bottling Company.
According to the General Manager, “ECCBC has interest in 10 other bottling companies within the sub-region and northern Africa”.