Bmi will be making direct flights from the Freetown International Airport to Heathrow.
In celebration of the aircraft’s entrance into the Sierra Leone market, Nigel Turner, chief executive officer of the bmi group, at the Country Lodge on Wednesday addressed journalists about the benefits of the airline’s recent launch of three weekly flights from Freetown to London’s Heathrow Terminal 1.
The new route to Freetown is part of the company’s strategy of expansion following the recent purchase of the Heathrow-based BA franchise airline British Mediterranean (BMED).
Bmi’s already impressive flight network now includes 17 new destinations throughout Africa, the Middle East, and central Asia.
Commenting on the new services, Nigel Tuner said: “bmi is extremely enthusiastic about what it can bring to the Sierra Leone market. Bmi offers daily flights to London. This not only allows the bmi customers to explore London and the UK for business or pleasure but also allows them to avail of the many other destinations that bmi connects to in Europe and the US. We will also continue to focus on maintaining our superior punctuality record at Heathrow where Civil Aviation Authority figures clearly show we outperform all other British airlines at the airport.”
Coinciding with the launch of the new route, bmi introduces major enhancements to its in-flight products. These include improved food and drinks services, and in-flight entertainment offering up to 22 films.
Bmi also offers its customers the chance to enroll into one of the industry’s most generous reward schemes- the diamond club.
This scheme gives customers the chance to earn miles of flights and take advantage of exclusive offers including discounts and up upgrades with hotel and car hire partners.
The bmi group comprises three business units: bmi, operating of fleet of 34 airbuses; bmi regional, operating domestic and European business routes from UK regional airports with a fleet of 17 Embraer jets; and bmi baby, the low-cost arm of the group, operating 19 Boeing 737 within the UK and rest of Europe.
bmi is a member of Star Alliance which, being the world’s largest airline network with 17 new medium to long haul destinations including Armenia, Azerbaijan, Ethiopia, Georgia, Jordan, Iran, Kazakhstan, Kyrgyzstan, Lebanon, Syria, Sierra Leone and Sudan.