In their quest to promote an organized approach in achieving institutional relations, the Office of Diaspora Affairs (ODA), has ended a seminar at Hill Valley Hotel on broad orientation framework to foster understanding of the roles ODA should play in light of communication to promote diaspora concept and capacity building.
The three-day seminar which started on Monday 25th July 2011, targeted clear highlights on processes and implementations of the ODA communications empowerment directed to the health field; laying the foundation for a sustaining relationship between the diaspora office and key media stakeholders and practitioners beneficial to the organization.
The seventy-two hour session urged the formation of a diaspora media alliance, consisting of print and electronic media institutions with shared interest in covering diaspora issues.
As a result, participants were gathered from the health field, media, civil society, IOM, DAFO, MDAs and other relevant stakeholders to lend a greater understanding and appreciation of the ODA activities, in order to engender better cooperation and support from the aforementioned participants.
This all important seminar, according to ODA’s Communications Officer, Abibatu Koroma, is being organized as provided in their institution’s agenda two years ago, when it became clear that communicating key messages primarily with the diaspora and the citizens of Sierra Leone would provide a better means for reaching out to specific and critical diaspora skills and resources.
This, she said, was prior to this time, a key missing link with the absence of an effective communications framework and strategy to achieve the institution’s set objectives.
The Communications Consultant, Cyril Juxon-Smith, explained in clear terms the importance of the exercise in achieving democratic correlates by way of enhancing effective communications and a broad orientation framework that will lead to the understanding of the role of ODA.
The training which has barely laid the foundation for interaction and knowledge of the activities of Diaspora Affairs, and according to Mr. Juxon-Smith, “the training created the platform for establishing partnership that will foster development initiatives between the ODA, media practitioners and relevant stakeholders in the country.”
By Poindexter Sama