Celtel Monday landed with another innovation in the local telecommunication industry when it launched the electronic top up system at the British Council along with a new 30 unit denomination charge card.
Explaining the significance of the electronic top up system, Sales Director Keith Tukie said, “this is an electronic transfer or movement of inventories and airtime from phone to phone (Celtel to Celtel) via SMS instead of physical recharge vouchers, whenever and wherever you are.”
Keith Tukie noted; it is additionally an effective distribution instrument and even compliments the existing system, while also assuring subscribers and distributors that “it works the same way as the current air time scratch cards.”On the merits of the new system, he opined that the system is secure as there is no worry about losing stocks and one is even assured of password protection.
Turning his attention to dealers he stressed that they would be able to monitor, manage and control their stocks more easily and effectively while “it’s a system which supports both high and medium business needs as well as low income needs.”
He further explained that the new electronic top up system would ease distribution to remote rural areas, thus cutting down on transportation cost.
Speaking on the new 30 unit recharge cards, Mr Tukei stated that it would enhance affordability while at the same time increase sales volume, and subsequently increase revenue.
He reassured all that there would be no charge for mobile top up SMS related transaction.
Speaking on behalf of his Managing Director, the Marketing Director Bernard Sisay stated, “it’s another key milestone in the company’s achievement” as they launched another product “that would enhance the experience of our dear customers.”
He spoke about how technology has helped Celtel to face the challenges, given that they are not only offering affordable quality, but they are also expanding their network all over the country.
The Marketing Director affirmed that the new device would make it much more easier for their customers to top up their phones and improve the quality of their lives and their businesses.
Launching the product, the Managing Director of Rokel Commercial Bank, Akie Macauley said, “its an attempt on micro-empowerment,” because it affords everyone the opportunity to top up all the time.”
The Chief executive acknowledge the fact that Celtel is still the ‘bomber’ and the leader in the telecommunication industry and expressed the hope that they would continue to enhance their production by catching them all.
The new 30 unit recharge cards will cost nine hundred leones each.
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