Leading mobile phone company Celtel SL has once again stepped in to assist in the growth of the music industry. Apart from its sponsorship of an annual music awards, Celtel now seems concerned about the future of the industry and how it can be protected. The company is now sponsoring a National Conference put together by Premier Media starting on today 26-28th June at the Miatta Conference Hall to seek a way forward for the music industry in Sierra Leone. According to conference officials, the reason for the sponsorship of the conference is to chart a way which will benefit all those in the industry as well as help to use music to establish a reputation for Sierra Leone in the international arena.
Celtel seems to pride itself on being a good corporate citizen, conscious of its social responsibility to the community and determined to fulfil its corporate promise of ‘Making life better’. “When we were asked to sponsor the conference as a contribution to the development of the Sierra Leone music industry, we saw it as an extension of what we had already been doing all these years with the music awards’, the Marketing Director of Celtel SL Bernard Sisay said. He also explained that as far as the music conference is concerned, it would afford a very good opportunity to make Sierra Leone music grow.
“We also identified the fact that the country has abundant talents in the music industry to reach international prominence but are hampered by several constrains which needs to be removed and as such a conference such as this national one with all the stakeholders involved would pave the way for the country’s artists to get the recognition and reward they deserve,” he stated. He also highlighted the fact that though some of the music is very good, it is surprising that the artists themselves do not get much financial benefits from their works due to the high rate of piracy.
Now the conference will give stakeholders a chance to deliberate and find a way of getting around the problem, he said. Other stakeholders are also looking forward to the conference which they say has been the object of their dreams but was always a mirage because nobody was ready to put it together or bankroll it.