In a bid to make mobile calls accessible and affordable to all, Sierra Leone’s most reliable and affordable mobile telecommunications company, Celtel, yesterday launched its new brand: ‘one4all’.
In his opening remarks at the launching ceremony at the Laura Dove Junior Secondary School hall, Dan Street at the east-end of Freetown, Premier Media’s managing director Dr Julius Spencer stated that, “…the all4one is going to provide opportunities for those who may want to engage in small business.”
Giving an overview of the new brand, Celtel’s managing director Ted Sauti-Phiri explained that the all4one was a SIM based payphone.
SIM based mobile payphone, he explained, “is designed to offer mobility, flexibility and convenience to our customers.”
The Celtel MD pointed out that, “the payphone is operational wherever Celtel coverage is”, adding that the phone had all the traditional features of a cell phone.
Mr Sauti-Phiri pointed out that with the special designed SIM pack, “the payphone offers through its menu additional bonus features,” adding further that with the SIM based one could do a number of activities.
He maintained that anyone could become an instant entrepreneur buying the device.
The core functionality of the phone application is programmed in the SIM, “so all the features are on the SIM card.”
The Celtel MD explained that one would not be able to benefit form the special features in the phone, “because they are on the SIM.”
He stated that, “the SIM card application can be updated by our platform,” and pointed out that the tariffs were controlled by Celtel as well.
Celtel’s sales director, Mr Keith Tukei, explained that for only Le. 100,000 one could buy the Celtel’s C113 Motorola payphone and become an instant entrepreneur.
The sales director stated that, “once one buy the payphone he/she is entitled to a promotional gear i.e. Celtel’s beach umbrella, desk and vest to start business straight off”.
Officially launching the brand, the chairlady Yealie Serry stated that “Celtel is the best network, De Bomba’, among networks.”
He urged traders to make use of this offer which Celtel had made available as it would help them to improve on their livelihood.
In a skit by Sierra Leone’s well known comedians Vamboi and Stone demonstrated how the new system works.