Sierra Leone: On Wednesday, 21 July 2021 Nicolas Nicole, Executive Director of Bet Salone has explained in an exclusive interview that his company is operating in a joint venture with Sierra Leone State Lottery and the two companies operate on percentage basis.
Nicole cannot disclose the percentage shared between the two companies, but further revealed that their relationship with State Lottery came from Accord Logistics Company, which won an open bidding contract for the privatization of State Lottery advertised by the government after a parliamentary approval.
“We are not taking over State Lottery, we are working alongside State Lottery, for example the accounting, marketing and operation, and cashier team is made of State Lottery and Bet Salone staff” he maintained.
He said they are using all the retailers that were working for State Lottery and they are reviving all the sales point being manned by State Lottery including the bus stations
Back then, he said, State Lottery was using a standard lottery system but now the company has introduced an online system in which one would visit their website and deposit money with Orange Money into a wallet to bet online.
The company is doing six draws a day and lottery plays after every three minutes – it’s different from the standard lottery in which you would have to wait for normal draw to bet.
“We are bringing excitement to betting,” he pointed out.
Nicole said the company is giving higher points in sport betting with compensations.
“For example, if you bet with seven teams and six won but one loses we will give you 10% of the money you would have won. And for the week if you bet on our online platforms without winning we will give you compensation on the money you invested.”
He said one can also bet for just one team and while the match is ongoing you can also bet for the team that would have the first goal, first penalty, first corner and more- “What we are doing is not a promotion but our system. We are setting the bar high and we intend to continue with our way of doing things and we are not coming down.”
Nicole added that sport betting is about who is giving their customers the best winning and value for money and that’s what they are giving- “The loyalty of betting is not with the company but who can give you the best winning.”