In an effort to motivate subscribers to stay connected with Africell, the company has launched another end of year promotional competition effective 17th December 2008 to 17th January, 2009.
The Chief Commercial Officer Joe Amara Bangali Jr. who officially launched the programme disclosed that Africell could not end the year without offering something good to its numerous subscribers in order to celebrate the Christmas and New Year.
In order to celebrate the festival he said, lots of exciting prizes are being offered to their subscribers, namely over 2,000 nokia phones, 30 motor bikes and a brand new Dodge Nitro Jeep. These prizes he noted would be distributed among their subscribers through daily draws and a star prize draw.
All a subscriber needs to do in order to qualify for both draws Mr. Bangali explained is to recharge with 200 units. “The more the subscriber recharges, the more chances they will have at both the daily draws and the star prize draw” he said.
He explained that at each daily draw, 60 Africell subscribers will win a motor bike. The chances acquired for one daily draw however cannot be carried over to another draw therefore in order for a subscriber to get a chance at each of the 30 daily draws; they will have to recharge at least 200 units each day from the 17th December 2008 to 16th January 2009.
The first daily draw will take place at the SLBS Studio One at New England Ville, Freetown and will be televised on SLBS TV on a daily basis. The final daily draw will take place on 17th January 2009.
He said the draw for the brand new ‘Dodge nitro jeep’ will take place on 17th January 2009 at SLBS Studio. In order to qualify for the star prize draw he noted our subscribers need to recharge with 200 units in order to get a chance. “The more they recharge between the 17th December 2008 to 16th January 2009, they more chances they will get at the star prize draw” he said.
He added that it is not possible to talk about what Africell did in 2008 without mentioning the Africell Mega price part 2, with Two billion Leones, which is the biggest prize in any competition in Sierra Leone. That promotion was devised in a fair and transparent manner in which 2 billion Leones was won by 20 lucky Africell subscribers, and by the end of the promotion 10 Africell subscribers residing in the provinces and 10 Africell subscribers residing in Freetown had won their share of the two billion leones which was one hundred million Leones each. Although winning was based purely on luck and the entry barrier was very low – by recharging with just 100 units an Africell subscriber had one chance every week.
He concluded that, the two billion Leones was distributed in an equitable manner and communities that produced winners have benefited in some ways.
By Solomon Rogers
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